Technical Communication: A reader-centered approach, 8th Edition
Language: English
Pages: 645
ISBN: 113330981X
Format: PDF / Kindle (mobi) / ePub
Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usefulness and persuasion, this edition renews the focus on the reader-centered approach and includes new learning outcomes at the start of each chapter to help students gain more from their reading.
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Products. She describes one way her job experience will benefit the employer. Jeannie tells how abilities she developed in a college activity will benefit the employer. To learn the practical application of concepts I’ve studied in school, I have worked in selling to consumers and to retailers. Both jobs taught me how unreliable our intuitive predictions about consumer behavior can be and how important it is to research the market before introducing a new product. In addition, my service as vice.
Determination to prepare for the job for which he is applying. Ramón explains how his job experience would benefit the employer. He also tells how two classes he took would benefit the employer. He provides specific evidence of personal characteristics he thinks the employer will view favorably. Ramón asks for an interview. Would it be possible for me to meet with you to discuss what I have to contribute to Medallion? If so, please call me at (212) 374-7631 during the day. Sincerely, Ramón Perez.
Designed for people with visual impairments. WWW To download the Writer’s Guide for Defining Your Communication’s Objectives, go to www.cengage.com/ english/anderson7e and click on Chapter 3. How Stephanie answered the Writer’s Guide’s question about the outcome her reader desired—and how the answer helped her plan her memo 69 FIGURE 3.1 Writer’s Guide for Defining Your Communication’s Objectives To download a copy of this Writer's Guide, go to Chapter 3 at www.cengage.com/ english/anderson7e.
Of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be emailed to permissionrequest@cengage.com. Library of Congress Control Number: 2009929260 ISBN-13: 978-1-4282-6393-2 ISBN-10:.
Graphics. Richly annotated examples enable students to see the book’s advice in action. Preface ● ● Applications. Chapters 17 through 21 provide detailed advice for applying the reader-centered approach when communicating and collaborating through the Internet, creating communications with a team, creating oral presentations, making websites, and working on client and service-learning projects. Superstructures. Chapters 22 through 27 take a reader-centered approach to six of the most common.