The Art of the App Store: The Business of Apple Development

The Art of the App Store: The Business of Apple Development

Tyson McCann

Language: English

Pages: 304

ISBN: 0470952784

Format: PDF / Kindle (mobi) / ePub

A unique behind-the-scenes look at what makes an application succeed in the App Store

With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular—and profitable—application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.

Coverage includes:

  • Setting Your Goals, Costs, and Expectations
  • Researching the App Store Market
  • Knowing Your Customer
  • Plotting the Stages of Development
  • Guidelines and Expectations for Developing Your App
  • Creating Free and Freemium Apps
  • Creating Paid and Premium Apps
  • Adopting Apple's Approach
  • Riding the Social Networking Wave
  • Feedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide!

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Navigation Voice navigation Geocaching People trackers Directions and maps to specific areas (New York City subway, for example) Marine and sea charts (such as for tides, currents, and wind forecasts) Astronomy Specific city maps and points of interest Traffic reporters GPS-based stats (speed, distance traveled, altitude) In-app purchases for more accurate GPS tracking News (About 3 Percent) This is a fairly straightforward category, with little overlap from other categories and few in-app.

Complications from merging and coordinating code implementation from multiple sources. Outsourcing Assets Typically (at least in game development), it is fairly common to outsource two types of assets — much (or all) of the art and also audio — because games are fairly heavy in each. Fortunately, if you’re lucky enough to be dealing with a utility or non-game app, the required quantity of both of these diminishes greatly (relatively speaking), as does the cost. So, what exactly is an asset.

2010 research by Flurry/Pinch Media (and from just reading forum threads by developers such as on, the App Store is extremely top-heavy with regard to number of downloads of paid apps and the revenue generated. For example, this study revealed that the number of downloads in the top 10 percent of popular apps was roughly eight times that of the number of downloads in the top 20 percent. By the time you got to the 50th percentile (average app popularity), you were looking at 70.

Does a good job of summarizing not only Apple’s approach, but overall knowledge gained in the user experience (sometimes called UX) industry as it applies to app design. If you can implement some of the following approaches, you’ll at least be able to keep pace with your competition, and perhaps move ahead of them in terms of user experience, which will reflect in reviews. Maximize user feedback — Provide every button press, gesture, or action with appropriate feedback to signify the user has.

Other Facebook users to connect and compete with your friends. It doesn’t have the same type of functionality as a dedicated networking platform such as OpenFeint with forums and achievements and the like, but it is a must-have for adding another viral channel to your promotion campaign. The best way to implement Facebook functionality is using the Facebook Connect API ( This is essentially the injection of C code into your existing Xcode.

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