Rework
Jason Fried, David Heinemeier Hansson
Language: English
Pages: 288
ISBN: 0307463745
Format: PDF / Kindle (mobi) / ePub
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
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Zingerman's, www.zingermans.com/product.aspx?productid=o-psl *"About Kingsford: Simply a Matter of Taste," Kingsford, www.kingsford.com/about/index.htm *Fara Warner, "Walk in Progress," Fast Company, Dec. 19, 2007, www.fastcompany.com/magazine/58/lookfeel.html +Matt Valley, "The Crate and Barrel Story," Retail Traffic, June 1, 2001, retailtrafficmag.com/mag/retail_crate_barrel_story CHAPTER PRODUCTIVITY Illusions of agreement The business world is littered with dead documents that.
Process, like when you see an art student replicating a painting in a museum or a drummer playing along to John Bonham's solo on Led Zeppelin's "Moby Dick." When you're a student, this sort of imitation can be a helpful tool on the path to discovering your own voice. Unfortunately, copying in the business arena is usually more nefarious. Maybe it's because of the copy-and-paste world we live in these days. You can steal someone's words, images, or code instantly. And that means it's tempting to.
Does? Why would he put all his recipes in cookbooks where anyone can buy and replicate them? Because he knows those recipes and techniques aren't enough to beat him at his own game. No one's going to buy his cookbook, open a restaurant next door, and put him out of business. It just doesn't work like that. Yet this is what many in the business world think will happen if their competitors learn how they do things. Get over it. So emulate famous chefs. They cook, so they write cookbooks. What do.
Test-drive cars before buying them. Software firms are also getting on board, with free trials or limited-use versions. How many other industries could benefit from the drug-dealer model? Don't be afraid to give a little away for free--as long as you've got something else to sell. Be confident in what you're offering. You should know that people will come back for more. If you're not confident about that, you haven't created a strong enough product. Marketing is not a department Do you.
This may have caused" The "may" here implies there might not be anything wrong at all. That's a classic non-apology apology move. It slights the very real problem(s) that customers are experiencing. If this didn't affect them, you don't really need to say anything. If it did affect them, then there's no need for "may" here. Stop wavering. So what's the perfect way to say you're sorry? There's no magic bullet. Any stock answer will sound generic and hollow. You're going to have to take it on a.