Mad Men & Bad Men: What Happened When British Politics Met Advertising

Mad Men & Bad Men: What Happened When British Politics Met Advertising

Sam Delaney

Language: English

Pages: 352


Format: PDF / Kindle (mobi) / ePub

From the moment Margaret Thatcher met the Saatchi brothers, elections campaigns would never be the same again. Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic?

Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more.

Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

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Particular stood out. It said: “Labour’s got heart and soul”. I loved that. I scooped up a pile of this stuff in my arms and took it home. And it became the basis of the changes I eventually made to the party image.’ The next figure to come to Mandelson’s aid was former adman turned political consultant Philip Gould. Gould shared a background and a set of values similar to Mandelson’s: he was from Woking, in Surrey, an aspirational Labour man who was frustrated by the old-fashioned dogma that he.

Attract the sort of cavalier figures who had built it in the first place. But there was still the odd one. Trevor Beattie was born into a working-class family in Birmingham. The son of a car mechanic, he was the first of eight siblings to enter higher education, studying graphic design and photography at Wolverhampton University. When he entered the world of London advertising, he didn’t fit the slick-suited stereotype: with his mess of curly hair, he was the scruff-bag outsider in an industry.

Year of my life: Chris Payne, you are a rock, an unflinching heroine in our family’s life. Thanks for everything, always. Sue and Caspar, thanks for letting us live at your house and allowing me to use it to write while you were at work. Sorry about losing the dog. I was stuck on Chapter 2 at the time. Sophie Wright, what would any of us do without you? Thanks for everything. Bren, you’re the best mum in the world. Obviously. Thanks for everything you’ve done to stop me going mad and eating.

Through the security gates’, Tyler, 1987. CHAPTER 1 1 ‘“I feel neither depraved nor uplifted”’, A Short History of British Television Advertising, National Media Museum files, p. 1. 2 ‘“Persil washes whiter. That means cleaner”’, ibid. 3 ‘“The only criterion that mattered in the industry”’, Delaney, (2007), p. 23. 4 ‘“Bob suggested that once you’d worked out”’, ibid., p. 9. 5 ‘“I was a rare thing in that I was politically motivated”’, Selling Power: Admen and Number 10, BBC Four.

2, 3, 4, 5; Guardian April Fool, 1; integrity, 1; live TV debates, 1; political flaws, 1; portrayal in 2010 Labour ads, 1; postpones election in 2007, 1; resigns as PM, 1; Tory mask stunt, 1; as unhelpful during election campaigns, 1; use of jargon as ‘wanky’, 1; visits Clinton campaign, 1; in Yellow M poster, 1 Brownjohn, Robert, 1 Brunswick PR, 1 Burnham, Andy, 1, 2 by-elections: Brecon and Radnor (1985), 1, 2; Fulham (1986), 1; Greenwich (1987), 1; Monmouth (1991), 1 Byrne, Colin, 1, 2, 3.

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