Blogging All-in-One For Dummies
Language: English
Pages: 768
ISBN: 1118299442
Format: PDF / Kindle (mobi) / ePub
A complete update to the ultimate reference guide on blogging basics!
The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You’ll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.
- Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging
- Helps new bloggers become active and productive members of the blogging community
- Provides vital information for both hobby bloggers and those who want to build a career around blogging
Blogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog.
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Table of Contents xvii Book V: Blogging Tools ............................................. 327 Chapter 1: Search Engine Optimization . . . . . . . . . . . . . . . . . . . . . . . . .329 Understanding SEO Basics ......................................................................... 330 Interpreting Keywords ................................................................................ 331 Doing keyword research ................................................................... 331 Using.
Commons license: It allows anyone to reuse, revise, and build on an original work both noncommercially and commercially. The only requirement is that the license owner is provided proper credit for the original work. Bloggers can do this by citing the source. ✦ Attribution Noncommercial: This license works exactly the same as the Attribution license does with one restriction: The person who reuses the original work must not do so for commercial purposes. ✦ Attribution No Derivatives: This license.
Products to blogs written by individual employees who provide their perspectives on their fields of expertise and their industry in general, Google has a blog for it. Check out Figure 1-5 to see the Google blog dedicated to news and information about its Blogger application (http:// buzz.blogger.com). Many employees even write popular blogs that are not affiliated with Google, but unlike the position most companies would take on these blogs, Google encourages them. Matt Cutts’ blog.
Minibook. Take a look at the Womenkind blog (http://womenkind.net/blog) shown in Figure 1-16. This blog is a great example of injecting employee voices into the content of the blog. The content isn’t even close to being all marketing-related. In fact, most of the content isn’t about the company at all. (Womenkind is an advertising agency that focuses on the female audience.) Benefiting from a Corporate or Business Blog 167 Instead, the majority of the content focuses on issues, news, and.
Until you do some research. Only then can you create goals that are focused and attainable. In other words, you need a well-crafted plan before you can leverage the full potential of the social Web. This chapter shows you how to create your business blog’s marketing plan before you launch your new online presence. Joining the blogosphere can be exciting, but don’t rush into anything. Launching a blog that’s poorly designed, written, and developed can do more harm than good for your business. In.