Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott, Anthony D. Williams
Language: English
Pages: 368
ISBN: 1591843677
Format: PDF / Kindle (mobi) / ePub
The acclaimed bestseller that's teaching the world about the power of mass collaboration.
Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.
This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.
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Been illusive. Jeff Pfeffer of Stanford’s Graduate School of Business says, “For fifty years various people have speculated about how the advent of computers was going to change the workplace—the distribution of information would delayer and decentralize organizations and management. Except for relatively few organizations this hasn’t really occurred.” He argued, “Traditional hierarchies still exist. Bosses still expect to be bosses. Command and control is alive and well.” To Pfeffer, this partly.
Information officer, The Walt Disney Company “Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbocharged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It’s a must-read for those who want a map of where the world is headed.” —Noel Tichy, professor, University of Michigan and author of Cycle of Leadership “A deeply profound and hopeful book. Wikinomics.
The minerals themselves, geological data is the most precious and carefully guarded resource. It’s like the Cadbury secret—it’s just not something companies go around sharing. Goldcorp employees wondered whether the global community of geologists would respond to Goldcorp’s call in the same way that software developers rallied around Linus Torvalds. Moreover, they worried about how the contest would reflect on them and their inability to find the illusive gold deposits. McEwen acknowledges in.
They do with the device. At the same time, Apple executives must worry that if users can reengineer the product to add a seemingly unlimited array of new features and capabilities, there will be little incentive for customers to spend more money at the Apple store to upgrade to new iPod versions. Any move to open up the iPod’s closed architecture ends up threatening both the viability of its current business model and Apple’s future product strategy. Customer Hacking and Home-Brew.
Self-organized collaboration can be beneficial, neutral, or highly competitive to individual firms, or some combination of at least two of these.” Publishers found this out the hard way. Blogs, wikis, chat rooms, search engines, advertising auctions, peer-to-peer downloading, and personal broadcasting represent new ways to entertain, communicate, and transact. In each instance the traditionally passive buyers of editorial and advertising take active, participatory roles in value creation. Some of.