Understanding Media Theory (Hodder Arnold Publication)
Kevin Williams
Language: English
Pages: 256
ISBN: 0340719044
Format: PDF / Kindle (mobi) / ePub
This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication.
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Been legislation restricting access to violent material, one of the most recent being the introduction of the V-chip into television sets, which allows parents to censor what appears on their screens. Such actions have not curtailed the debate about media violence as more recently concerns have been expressed about children and teenagers downloading violent images from the Internet (see Craig and Petley, 2001). This highly charged debate about media violence provides a case study for examining.
Media audiences does not provide 'any understanding of the worlds of media audiences themselves' (Ang, 1995: 211). Raymond Williams (1961) argued there are no masses but 'only ways of seeing people as masses' and drew attention to how the media construct their audiences to serve their own needs. New audience research challenges the institutional view of media audiences. The approach shows how audiences are more complex, diverse and problematic than is assumed by the media industries and effects.
Media and mass communication. Foucault is described as a post-structuralist as he rejects the notion that a person's consciousness or view of the world is determined by either biology or social structures such as class. He breaks with the fundamental view of Marx and many of his neo-Marxist critics, as well as functionalists, that social structures are essential to any understanding of a person's position in the world and his or her view of the world. Foucault thus dismisses a link between social.
Was a matter of major political concern between the two world wars. The performance of the press was dominated by discussion of the power of press barons around the world - whether it was William Randolph Hearst in America, Alfred Hugenberg in Germany, Jean Prouvost in France or the Lords Beaverbrook, Northcliffe, Rothermere and Cowdray in Britain. Leading figures across the political spectrum expressed their concern. Prime Minister Stanley Baldwin spoke in the 1920s of his worries about the.
Portraying 123 Understanding Media Theory women, young and old people, gays and lesbians, drug users and a range of other 'minority' groups in a simplistic and derogatory manner. The result is the potential to marginalise such groups and give rise to social prejudices. Thus to frequently portray students as heavy drinkers, recreational drug users and party goers can contribute to the lowering of their standing and acceptance in society. The news media is also seen as contributing to.