The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

Gabe Zichermann, Joselin Linder

Language: English

Pages: 256

ISBN: 0071808310

Format: PDF / Kindle (mobi) / ePub



Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

With The Gamification Revolution you'll learn how top companies:

  • Recruit and retain the best talent from the gamer generation and beyond
  • Train employees and drive excellence with noncash incentives
  • Cut through the market noise and ignite consumer sales growth
  • Generate unprecedented customer loyalty without breaking the bank

Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.

As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.

You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs.

It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.

If you're going to play the game, this is how you play it. To win.

Praise for The Gamification Revolution:

"For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only

"In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU

"From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute

"Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor

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Multitasking is an important one. According to research from the U.S. Department of Transportation, texting while driving increases the risk of an accident by a factor of 23, with younger drivers posing an elevated risk due to both inexperience as well as even more oppor- GA M I F I CAT I O N AS W I N N I N G CO R P O RAT E ST RAT EGY ❯❯❯ 27 tunities for distraction while behind the wheel as compared to the rest of the population. And the probability is that driving will continue to become.

Ross also believed that the teams would view the opportunity to perfect the software for their own “tribes” as an “epic win” that would benefit their home countries—something meaningful to motivate involvement and pride. The way the game propelled users through the interface, or the “progress mechanics” of the game, was also key. Each challenge, principally asking users to look at a screen and identify any language errors, was broken up into segments of 25 at a time, which were represented as.

The nearly 4,500 degree-granting institutions in the United States. But job fairs aren’t nearly effective enough at cutting through the noise that prevents top recruits from finding the best jobs. L’Oréal, the cosmetics goliath, knew that it needed more qualified job candidates to fill its positions. The company also knew it wanted people with skill sets that weren’t on the radar of a highend makeup brand. From programmers to engineers, the company was hungry for talent but facing difficulty.

Fraudulent behavior for an individual to memorize, the game actually facilitates practice, virtual though it may be. The game places the players as fraud investigators in a point-and-click environment. Players are able to choose among seven different fraud scenarios and investigate each one. Each scenario takes players through a variety of scenes in which they can investigate fraudulent behavior, gather evidence, FIGURE 6.2 The Procurement Fraud Indicators Game allows players to form hypotheses.

Success, which releases dopamine that, in turn, returns you to the challenge loop. This can occur in high-stakes games like Diablo 3 where one mistake costs players greatly, more average-challenge games like Temple Run, or in relaxed modes, such as in the most casual games like Tetris or Farmville. The dopamine release loop is what happens in our brains when something is achieved (Figure 7.1). The neurotransmitter dopamine is known to encourage a number of positive behaviors including relaxation.

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