Politicians and Rhetoric: The Persuasive Power of Metaphor

Politicians and Rhetoric: The Persuasive Power of Metaphor

Language: English

Pages: 385

ISBN: B009AQV7CA

Format: PDF / Kindle (mobi) / ePub


This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.

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Morning from the subject: ‘The Birth of a New Nation’. And I would like to use as a basis for our thinking together a story that has long since been stenciled on the mental sheets of succeeding generations. It is the story of the Exodus, the story of the flight of the Hebrew people from the bondage of Egypt, through the wilderness, and finally to the Promised Land. It’s a beautiful story . . . the struggle of Moses, the struggle of his devoted followers as they sought to get out of Egypt. And.

And social freedom. It is likely that King travelled considerably further in terms of spiritual self-discovery than any of his political successors were able to do. Ultimately, just as Moses led the Hebrews out of Egypt, so King’s use of journey metaphors construes the myth of himself as a messiah: they are therefore fundamental to the creation of the messianic myth that was essential to his charismatic leadership. 4.4.3 Landscape metaphors Landscape metaphors contribute to the creation of.

Rely on those of others and ‘seeing’ trust is a precondition. Modern political speeches are usually multi-authored texts with a shared rhetorical purpose of legitimising the speech maker. The political speaker is more than a mere mouthpiece in this process because ultimately he has the opportunity to edit the content of the speech and to improvise in its delivery. Though the words he utters may originate in the minds of invisible others, the politician is ultimately accountable for them. Words.

Government (with its full legislative powers) as acting on behalf of the weak (i.e. non-unionised workers) as well as the strong (shareholders) and on behalf of the majority. There was an awareness of the 1 Secondary picketing is when one group of striking workers form a picket line outside the place of work of another group who are not on strike to encourage them to join the strike. Margaret Thatcher and the Myth of Boudicca 173 political importance of shareholders as contrasted with trade.

Of view by a speaker that either reinforces or changes how an audience thinks – their cognition as a group – is how I understand ‘persuasion’ in political contexts. As I have suggested above, it is important to distinguish two roles in persuasion. An active role for the speaker is characterised by deliberate intentions: persuasion does not occur by chance but because of a speaker’s underlying purposes and ability to communicate this intention effectively through rhetoric. The purpose will be to.

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