Graphic Design Theory: Readings from the Field
Helen Armstrong
Language: English
Pages: 151
ISBN: 1568987722
Format: PDF / Kindle (mobi) / ePub
The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice. Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. From Aleksandr Rodchenko's "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara's "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought.
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, Lszl Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Philosophy Between the Lines: The Lost History of Esoteric Writing
Graphic design. Gerstner merged art with science. He developed a comprehensive system capable of generating a broad range of design solutions, and he connected this system to the evolving field of computer programming. Gerstner detailed his approach in Designing Programmes, a book that became a 1960s cult classic. For three decades he ran ggk, the advertising agency he founded with Markus Kutter in 1959. His early work with systems-oriented design reveals, in his words, “How much computers.
Change—or can change—not only the procedure of the work but the work itself.”1 Gerstner’s parallel career as a fine artist steeped in the Concrete Art movement consistently informed the precision of his commercial work. 1 Manfred Kröplien, “Status Quo at 66,” in Karl Gerstner, Review of 5 x 10 Years of Graphic Design etc. (Ostfildern-Ruit, Germany: Hatje Cantz, 2001), 242. Designing Programmes Karl Gerstner | 1964 Programme as Logic Instead of solutions for problems, programmes for.
Künstgewerbeschule, led a movement termed New Wave design in Switzerland.12 He pushed intuition to the forefront, stretching and manipulating modernist forms and systems toward a more self-expressive, romantic approach. In the United States Katherine McCoy, head of Cranbrook Academy of Art in Bloomfield Hills, Michigan, led her students from the 1970s to the early 1990s to engage more subjectively with their own work. While exploring poststructuralist theories of openness and instability of.
Senses—those besides sight and hearing. The very delicate human senses have begun to become very important in the forefront of technology. Human beings and the environment being equally tangible, the comfort as well as the satisfaction we sense is based on how we appreciate and cherish our communication with the world via our diverse sensory organs. In terms of this perspective, the paired fields of design and technology and of design and science are headed in the same direction. I specialize in.
Lupton, Ellen and Julia. “All Together Now,” Print 61, no. 1 (January–February 2007): 28–30. Maeda, John. The Laws of Simplicity: Design, Technology, Business, Life. Cambridge, MA: MIT Press, 2006. Poynor, Rick. “First Things First Manifesto 2000,” AIGA Journal of Graphic Design 17, no. 2 (1999): 6–7. Poynor, Rick. Jan van Toorn: Critical Practice. Rotterdam: 010 Publishers, 2008. Rock, Michael. “The Designer as Author.” Eye 5, no. 20 (Spring 1996): 44–53. Siegel, Dmitri. “Designing Our.