Entrepreneurship
Language: English
Pages: 608
ISBN: 1118582896
Format: PDF / Kindle (mobi) / ePub
Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references provide entrepreneurs with the most useful information.
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Customers anywhere in the world via the Web. When they want to find a vendor, the Web is there to help them—as it is when they are seeking employees, bankers, and investors. Furthermore, the cost of communications of all kinds (except snail mail) has plummeted since AT&T was broken up. A long-distance telephone call that cost 40 cents a minute in 1980 now can be made for as little as 1 cent. And if these entrepreneurs need to travel by air, they can shop the Web to find the cheapest ticket,.
Entrepreneurs, 7 expected some job creation. However, expectations of high growth are rare among nascent and new entrepreneurs. Only 14% of all those involved in startup attempts expected to create 20 or more jobs, while 44% expected to create 5 or more jobs. High-growth entrepreneurs, also known as ‘‘gazelles,’’ receive heightened attention from policy makers because their firms contribute a disproportionate share of all new jobs created by new firms.91,92 Figure 1.9 shows the prevalence rates.
Began to suspect that this businessman was more style than substance: I was doing my research about the cheese: how we can sell this cheese and so on and so forth. But it took this guy with the wine very much time to finish everything. He said he had a producer, he had the connections, so all we had to do was to agree on what to order and send. But he kept saying he was busy with other things, so at some point I got fed up. I said, ‘‘Look, we have to do something. Time is going.’’ The cheese.
Enhanced redesign of Palm’s signature product. Scientifically designed desk chair for enhanced comfort and back support. Disposable instant camera intended for children’s market. Helped design customer-centric features of Amtrak’s high-speed train. Digital camera for use with Handspring PDAs. Redesign of children’s car seats for Evenflo. Wall-mounted CD player with simple, artistic design. Human-powered irrigation pump for use in impoverished regions. Computer interface linking personal.
The low-priced product, this rapid increase in demand can sometimes cause serious problems for a startup. Demand at that price may exceed your ability to supply, resulting in stock-outs. Consumers are notoriously fickle and are just as likely to go to a competitor as wait for your backlog to catch up.25 Finally, these same customers may resist when you try to recapture value by raising prices in the future. They will have developed an internal sense of the value of your product, and they may take.